About us

We pledge 51% of our profits to churches, ministries and whatever mission God tells us to. The goal is simple: Give back to God what he has given us.

This brand started because God put a clear call on my heart: reach the lost. I’ve tried sharing the Gospel in everyday conversations, and while those moments don’t always come easily, I’ve found clothing can do what I fear the most. When your shirt declares your faith, it opens doors — people notice, ask questions, and real conversations begin. Wearing a shirt that declares your faith isn't a excuse to not use words but it is another step to reach more people. It's a small one but its still a step.

Before CALLED, I looked for Christian apparel and kept running into the same problems: high prices and product photos that felt immodest or divisive. That didn’t sit right with me. If a brand wears the name “Christian,” it should point people toward Christ — not create stumbling blocks no matter how small they seem. Because Christian Brands should stand out, not fit in.

So CALLED exists to do things differently:
• Faith-forward, modest designs that start conversations.
• Quality pieces priced so more people can wear their faith proudly.
• Honest, we are a purposeful business that gives back.